DESIGNER: zhangtao

YEAR: 2023




CAFEAKS is a boutique coffee shop in Portland, United States. The letter logo is meticulously processed, combined with friendly, thick and eye-catching stroke settings, reflecting its regional cultural characteristics. Just like coffee, it is warm and full of power. The overall design is mainly in English, supplemented by Chinese, and the packaging extension of coffee products presents a simple and intuitive information layout, making it easy to quickly understand the quality of coffee.

Using the letter x as a graphical aid to express the meaning of the ritual of connection, while also representing the possibility of coffee flavor with the unknown.