​CAFEAKS

DESIGNER: zhangtao

YEAR: 2023

CAFEAKS是美国波特兰一家精品咖啡店，字母标志经过细致的处理，结合友好、厚实醒目的笔画设定，反映其地区文化特色，也正如咖啡一样，它是温暖的，充满力量的。整体以英文为主，中文为辅助，咖啡产品的包装延伸设计，呈现简约直观的信息版式，方便快速了解咖啡品质。

以字母x做为图形辅助，表达连接之礼的含义，同时以未知代表咖啡风味的可能性。

CAFEAKS is a boutique coffee shop in Portland, United States. The letter logo is meticulously processed, combined with friendly, thick and eye-catching stroke settings, reflecting its regional cultural characteristics. Just like coffee, it is warm and full of power. The overall design is mainly in English, supplemented by Chinese, and the packaging extension of coffee products presents a simple and intuitive information layout, making it easy to quickly understand the quality of coffee.

Using the letter x as a graphical aid to express the meaning of the ritual of connection, while also representing the possibility of coffee flavor with the unknown.