zen farm

DESIGNER: zhangtao

YEAR: 2022

禅农庄园成立于2010年，地处江西省宜春市袁州区南庙乡南庙村，毗邻国家5A级明月山风景区，种植面积一千五百余亩，为仰山及明月山的群峰所环绕。

怀揣着让家人朋友吃上安全米，健康菜的朴素愿望，我们于2010年，在仰山山脚开启了种植绿色农产品，建设生态农庄的美好事业。以为顾客提供高品质绿色农产品和服务为使命。将禅农庄园打造成国内知名的休闲农场，让顾客无论是在农场还是农场设在市区的餐厅都能有美好的消费体验。

禅农庄园的标识设计，在传统与现代之间做出了平衡，保留了现代黑体的结构下，融入笔画带有平缓曲线过渡及弹性的隶书美感，笔画的曲线及转角做了反复的手动调整，最终在方正的字面中融合出恰当的亲和力及趣味性，同时略带一种田园中天然的、粗拙的品质感，给品牌呈现出准确的气质。

Founded in 2010, zen farm is located in nanmiao village, nanmiao Township, Yuanzhou District, Yichun City, Jiangxi Province, adjacent to the national 5A Mingyue Mountain scenic spot, with a planting area of more than 1500 mu, surrounded by the peaks of Yangshan mountain and Mingyue Mountain.

With a simple desire to let our family and friends eat safe rice and healthy vegetables, we started the good cause of planting green agricultural products and building an ecological farm at the foot of Yangshan mountain in 2010. Our mission is to provide customers with high-quality green agricultural products and services. The Zen farm will be built into a well-known leisure farm in China, so that customers can have a wonderful consumption experience whether on the farm or in the restaurant where the farm is located in the urban area.

The logo design of zen farm has made a balance between tradition and modernity, retained the modern bold structure, and integrated the brush strokes with gentle curve transition and elastic clerical aesthetic feeling. The curve and corner of the brush strokes have been manually adjusted repeatedly, and finally integrated the appropriate affinity and interest in the square words, with a slight sense of natural and crude quality in the countryside, giving the brand an accurate temperament.