Rainvale

DESIGNER: zhangtao

YEAR: 2019

Rainvale(空山新雨)主打天然补水产品，安全有效。

设计方向关键词：极简，英文为主，优雅，现代。

设计方案以英文标的形式透出优雅、现代的品质气质，Ra的合字做为一个识别记忆点及品牌特征的表达，延伸应用及包装设计的设定将以英文名称标识为主，所以英文标识在画面里充当着主要识别及装饰的角色，辅助色银灰底色搭配了统一飘浮在右上角的圆点及留白，试图在现代及标识为先的主题下营造出一些“空”与“新”的概念，也具有点缀也有区别产品的功能作用。

Rainvale focuses on natural hydrating products, which are safe and effective.

Key words of design direction: minimalism, English-based, elegant, modern.

The design scheme shows elegant and modern quality in the form of English logo. Ra's combination is used as an expression of identifying memory points and brand characteristics. The extended application and packaging design will be mainly based on the English name logo, so the English logo plays the role of main identification and decoration in the picture. The auxiliary silver gray background color matches the dots and white space floating uniformly in the upper right corner, Try to create some concepts of "empty" and "new" under the theme of "modern" and "logo first", which also has the function of embellishment and differentiation of products.