DESIGNER: zhangtao

YEAR: 2018

Purekey 专业卸妆油品牌。




Purekey Skin care Brand design

The font logo expresses the simple and modern temperament of the brand, while maintaining a very friendly identification and extensibility.

The color of packaging refers to the nature, sea and plants, which makes people feel relaxed and happy. The gradual change form makes the color have a light and slow dynamic. It combines oil feeling and water feeling, a kind of random special gradual change dynamic, which conforms to the natural, light, soft and pure rhythm advocated by pure law brand. Including the representation of different categories and effects of graphics, the use of minimalist design language, visual elements are the most basic and the most simple form. Typesetting is more intuitive, efficient and simple.