REFORM COFFEE

DESIGNER: zhangtao

YEAR: 2021

REFORM，广东汕头一家潮流买手店，亦有同名自主服装品牌，REFORM COFFEE 为新增板块。

字母R，极简的元素构图，合适的细节及比例，呈现出现代且克制的美学形式，经过倒转后的图形标志“R”诞生出形似ok的手势符号，一个积极和友好的回应，提示及邀请人们去尝试以不同角度来看待世界，并脱离常规从而得到“Reform”，同时作为一个形似人们日常使用的ok符号，具有很强的延伸性及渗透性。

REFORM, a fashion buyer's shop in Shantou, Guangdong, also has its own clothing brand of the same name. REFORM COFFEE is a new plate.

The letter R, the minimalist element composition, appropriate details and proportions, presents a modern and restrained aesthetic form, The inverted graphic sign "R" gives birth to a gesture like OK, a positive and friendly response that prompts and invites people to try to look at the world from different angles,At the same time, as an OK symbol similar to people's daily use, it has strong extensibility and permeability.