DESIGNER: zhangtao

YEAR: 2021

REFORM,广东汕头一家潮流买手店,亦有同名自主服装品牌,REFORM COFFEE 为新增板块。


REFORM, a fashion buyer's shop in Shantou, Guangdong, also has its own clothing brand of the same name. REFORM COFFEE is a new plate.

The letter R, the minimalist element composition, appropriate details and proportions, presents a modern and restrained aesthetic form, The inverted graphic sign "R" gives birth to a gesture like OK, a positive and friendly response that prompts and invites people to try to look at the world from different angles,At the same time, as an OK symbol similar to people's daily use, it has strong extensibility and permeability.