​xiaoyang

DESIGNER: zhangtao

YEAR: 2020

小养生息，倡导绿色天然的健康生活方式；主营纯天然高端护肤品，但不对标任何护肤品牌，首创有机冷鲜护肤药泥专利技术，她不是妆字号类目，而是只有中药和水，两类物质组成的有机冷鲜药泥，由国际中医专业核心技术研发，男女适用，因为独特的运营方式，只可能在中国消费，所以重点希望放在中文名上，品牌的直白性及特征通过了简约、有机的自然笔触的字体标志，搭配代表百分百天然的辅助图形，以及极简的包装视觉来体现100%纯天然及高品质感，看起来克制，真实，自然，没有浮夸的修饰，尽量除去商业的部份，整体的设计更多是想传递一种平静的“慢”气质，这也是现代社会急需的，对小养生息这个品牌做出了一个恰如其分的表达。

主要系列产品包装以罗马数字Ⅰ、Ⅱ、Ⅲ、Ⅳ、搭配不同底色的设计更多是为了方便消费者记忆和选择，同时具有一定的醒目识别性及社交性，也用于代表着产品不同的功效，直线用于理性的平衡及规范版面，带有些温和过渡草木气息的色彩与中药草本的主题呼应。

Xiaoyang, advocating green and natural healthy lifestyle; It mainly sells pure natural high-end skin care products, but does not target any skin care brands. It pioneered the patented technology of organic cold and fresh skin care slime, which is composed of only traditional Chinese medicine and water, and organic cold and fresh slime, which is developed by the core technology of international traditional Chinese medicine. It is suitable for men and women. Because of its unique operation mode, it is only possible to consume in China, so it is hoped to focus on the Chinese name. The brand's straightness and characteristics have passed the simplicity The organic and natural strokes of the font logo, combined with the auxiliary graphics representing 100% natural, and the minimalist packaging vision to reflect 100% pure natural and high-quality texture, look restrained, real, natural, without pompous decoration, try to remove the commercial part, the overall design is more to convey a calm "slow" temperament, which is also urgently needed in modern society, A proper expression was made for the brand of Xiaoyang.

The main series of products are packaged with Roman numerals I, II, III, IV, and are designed with different background colors, which are more convenient for consumers to remember and choose. At the same time, they have certain eye-catching recognition and sociality, and are also used to represent different effects of the products. Straight lines are used for rational balance and standard layout, and the colors with some mild transitional vegetation smell echo the theme of traditional Chinese medicine.